Leadanizer: lead management and sales control for specialist retail

Client

Leadanizer GmbH / BeSocial – development partner since 2021

Challenge

In brick-and-mortar kitchen and furniture retail, every customer enquiry is expensive to acquire – yet many enquiries still go nowhere. The closing rate is therefore what counts: leads from many channels have to be guided quickly, transparently and consistently to the consultation appointment and the sale.

Solution

Since 2021, we have been developing Leadanizer as a multi-tenant platform based on Angular, NestJS and PostgreSQL.

Leads from campaigns, funnels and interfaces come together in pipelines, are qualified by phone and turned directly into appointments. Cockpits for sales, marketing and consultants plus revenue planning provide full transparency.

Integrations include Microsoft 365, WhatsApp, online appointment booking, an open REST API and interfaces to numerous kitchen planning and ERP systems.

Result

Today, 2,840 kitchen and furniture sales staff at 326 locations work with Leadanizer every day.

In five years, we have delivered more than 3,000 releases with improvements and enhancements – with availability of over 99.99%.

The platform is available in five languages.